Buying kids clothes is a minefield- do I buy tools for girls? Do boys like unicorns? Does my grandchild identify as gender-fluid? Doo + wop is a fictional brand that doesn't bother with boys and girls- we make clothes for kids.
With this project, I wanted to create a brand that I felt was missing in the market- gender neutral baby clothes are a huge step in the right direction, but often seem very grey- which may look super classy on Mum's Instagram feed, but kids don't like grey. Kids like colour, splashing in puddles, climbing trees and having sword fights. Doo + Wop is a brand that makes durable, high quality clothes that withstand everyday play, and make the wearer feel great too.